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In 2018, I joined Figma, a browser-based, collaborative design tool, with the goals to build a brand team and evolve the brand. From March to October 2019, I led a small team in an internal brand refresh for Figma. The refresh included identity and branding design, motion, web design, strategy, illustration, product marketing, and content creation.
My role: Design, strategy, creative direction
Design: Peter Herbert Barnaba, Ngaio Parr, Micah Barrett, Judson Collier
Web Production & Content Strategy: Andrea Helmbolt
Developer: Corey Ward