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In 2019, I concepted and provided creative direction for Figma’s first explainer video. The launch of this animation coindided with the launch of the Figma brand refresh.
My role: Creative director, voice-over Art Direction & Illustration: Enle Li
Animation: Enle Li, Jaedoo Lee, Seongjin Yoon
Music & Sound Design: Playdate
Script: Stephanie Zou, Amanda Kleha